|
"Marketing Communications is the means by which entities engage with their various audiences. Image and reputation, messaging, public/community outreach, customer and employee interaction, product/service positioning, sales support, and industry relations are under its umbrella. Among the mediums available for deployment are the Internet (advertising, social media, etc.), mobile devices, TV, radio, publications, events, outdoor venues, and referrals/word of mouth."
Any company is shrewd to remember that marketing communications is its face to the world, and is represented in every interface its representatives have within and beyond its own doors.
MCTT FREQUENTLY ASKED QUESTIONS
|
|
|